Music Video Feedback
The following videos show my two younger sisters giving feedback for my music video. Set up as a short Q&A my sisters Madiha, 7 years old and Sanjidah, 14 years old expressed their likes and dislikes about my final product. I have chosen to interview my sisters because I will most likely get a large difference in opinion due to their age gap.
My sisters age demographic is one of the biggest markets out there in terms of mass and commercial distribution I wanted to see if my video would appeal to them. Amelia is a young, new, pop artist and her prime audience are young girls like my sisters.
Madiha, 7
I asked Madiha about Disney Channel as she was able to recognise the song from it's original artist; Demi Lovato. I found out my sister is a fan of Disney as two of her favourite artists, Selena Gomez & Bridgit Mendler, appear on Disney Channel.
My little sister liked how Amelia's performance was in sync with the lyrics for example, during the lyrics "Paint my nails" Amelia looked down at her nails. Madiha disliked some of the dance moves however, thought her dancing made the video unique.
I also asked my sister if she would be able to watch my video by herself without supervision and she said yes. I asked if the video was rude or inappropriate and she said no and agreed that our mum would allow her to watch the video on her own.
Sanjidah, 14
In this video, Sanjidah enjoyed the transitions from scene to scene. She disliked some of the dance moves as she felt they did not flow well with the video. I have began to notice a pattern in my audience feedback regarding the dance moves as many people have said it does not match the video.
I asked Sanjidah which social groups she thinks will watch the video and she said boys and girls who like mainstream music and artists such as One Direction. Sanjidah also mentioned the phrase "spice boys" and "spice girls". "Spice" boys and girls are a stereotypical representation of a particular social group. Tessa Perkins stated that stereotypes have some truth to therefore I have compiled a profile of a "Spice" boy and girl as according to Sanjidah they are my main audience.
The slide above is a collection of images which I feel represent the social group known as "Spice boys &girls". The age demographic is teenagers plus more specifically 14-21. We as people can identify these stereotypes through the brands particular social groups are associated with. For example, "spice boys & girls" are usually from middle class backgrounds as some of the products they consume and reasonably high priced and are of good quality. They can afford to go socialise by drinking and going on holidays. They listen to mainstream music through platforms such as Capital FM and BBC Radio 1.
Social Media
Surveys
I also conducted a survey about my video with my tutor group. The results of the surveys will be biased as there were only four males and eleven females who took the survey. The questions I asked are as followed:
- Are you male or female?
- How old are you?
- Did you enjoy the video?
- What did you like the most?
- What did you dislike about the video?
- Did you find the hair, makeup and costume appealing?
- Which look did you like the most?
- Did you enjoy the range locations seen in the video?
- What was your favourite location/set in the video?
- Do you normally listen to this genre of music?
- Concluding my survey results;
- 8 out of 15 liked the 'Barbara Kruger' set the most
- 5 out 15 preferred the theater location
- 11 out 15 do not listen to this type of genre
- 6 out of 11 people thought the dancing did not suit the video.
- 12 out of 15 were in the age group of 16-18 and 1 person being over 25.
- 15 out of 15 all enjoyed the hair make up and costume,
- 7 out 12 liked the black outfit the most
Summary of Video Feedback
Overall I am happy with feedback that I have received for my video. It has been very positive with little constructive criticism. Gathering from my feedback, many people thought the dance scene was either unnecessary or needed improving. Also many people mentioned that there is no narrative in my music video. Narrative theorist Tim O'Sullivan suggests that all music videos should include a story. O'Sullivan said through careful mediation, all media texts should offer a way of storytelling about ourselves- not only our own personal experiences but an imitation of our culture or set of cultures. Having said, my main improvement in my video shall be to add a narrative for the audience to follow.
Ancillary Text Feedback
I have conducted a survey to see which album cover and which back cover the audience preferred. As you can see in the image, the simpler designs received the most votes. With this feedback, I decided to start again with my ancillary texts. My audience feedback gave me the confidence to produce a simple design with the hopes that it will be the most effective. I decided to change my ancillary texts because I did not represent the meaning and ideology about the song. My new designs can be seen below.
With my new designs I conducted new research to see what my audience thought of the new designs. The videos below show a Q&A between two possible audience members. Both interviewees liked the use of the heart and both interviewees enjoyed the simple designs. This proves my hypothesis of a simple design being more effective.
Album Release Advert
The image below shows how I enlisted the help of others to decide which album release to have as part of my final ancillary texts. I prefer the black & white image as opposed to the coloured ad. Although the only use of colour is red, the black & white image allows the brighter colours to stand out more.
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