Monday, 9 December 2013

Editing

 Practicing

The following video is one of my test shots which I edited on the Macs using Final Cut Pro. 





When researching other existing pop videos I found they follow conventions such as fast paced editing. I have also applied this convention to my video by including fast jump cuts to match the fast beat of the song. I created the jump cuts by using the blade tool which is found in Final Cut Pro. The original video is only 40 seconds long which meant that I had very little footage to edit and is the reason why most of the footage is repeated throughout the video. 


I have also added some special effects to improve the quality of the video. For example, the video opens with text which reads '"Heart Attack" Test Edits' I have added text to the video so the audience know the title of the song immediately. Although, including the title is not a common convention found in music videos it is still relatively used. 
The video below shows the use of text in music videos:

Enrique Iglesias ft Ciara "Taking Back My Love"



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