Queen Bey
On December 12th, 2013 shortly before midnight, Beyonce released a brand new album on Itunes. The self-titled album is Beyonce's fifth studio album and was a record breaking release. Although, the album is self-titled 'BEYONCE' she is calling it a "visual album". There are 14 new tracks all of which are accompanied with music videos plus 3 extra videos, making it a total of 17 new music videos. Along with the surprise release, Beyonce also released a 30 second trailer/preview for each individual video.
The sudden release is ground breaking! A typical album release relies heavily on months of promotion which consists of releasing singles, going on tour and not to mention the endless talk show and radio show appearances. However, Beyonce made a very bold and brave decision and chose to release the album as it is and without any prior warning. Industry 'Big Shots' would call it a disaster however, given the power and popularity of Mrs Carter, she has defied the odds and made the album a commercial hit.
Itunes has confirmed that "BEYONCE" is the fastest selling album ever, with sales over 800,000 in just three days. Other record breaking accolades include 'the most talked about' story of the day, on the web. Beyonce's release also highlights her popularity among her fans. For more than decade she has built an empire and an enormous fan base. The record breaking sales show the devotion the fans (customers) have for the beloved artist. There is no doubt that other artist will take note of the trend-setter and follow suit.
The videos below show the announcement and release of Beyonce's self titled "visual album".
The images below show some of the articles written about the "game changing" album release.
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