The images below show one of the outfits which will be used in the video. It consists of a black lace crop and a long black tulle skirt. The outfit has been accesorised with an all white crystal choker necklace. The hairstyling was left quite natural and casual with a messy high pony tail. The make up on the other hand was very dramatic consisting of long false eye lashes with thick black eye liner and rich red lipstick. Also, the artist was wearing long false nails which we painted black.
The outfit is quite revealing and sexy, Amelia's midriff-baring top is conforming to Tessa Perkins' "stereotypes" which are commonly found in music videos. Such stereotypes include female pop artists who are usually blonde, attractive and slim such as Miley Cyrus, Britney Spears and Lady Gaga. Laura Mulvey's 'Male Gaze" suggests that women in media texts are dressed in ways which appeal to men, Amelia's outfit although is not very overly sexy or provocative, it will still fall under the term "voyeurism". Amelia's target audience is 15- 21 male and females, predominantly female, however, this outfit will appeal to the male demographic.
The importance of Accessories:
Accessories or very important in terms of making an outfit stand out, however they play a different role in music videos. Modern day music videos are bombarded with product placement and endorsements, some products are even advertised in the lyrics. Identifying product placement in a video is fairly easy (a close up or extreme close up of a product).
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