Initial Ideas- Mis En Scene

Location

• In order to clearly represent the genre of pop rock, the mis en scene must have iconography which symbolizes the genre. 
• For example, i have chosen to film the video in a studio location. The lights will be bright and the artist will be performing against a white background. Having researched existing pop videos i have found that most pop videos are filmed in a studio which establishes genre conventions. 
• Other location ideas include a bedroom which is best suited for concept 2. The hospital location is for concept 1. However, I have revised the idea and came to the realization that it will be highly unlikely to get permission to film in a hospital. 
• Concept 3 is the most suitable idea for my video. For example, having analysed the lyrics, there is no narrative or story the song is telling and instead the lyrics are just describing the feelings of the artist. 
• An abstract/performance video will best portray the emotions and feelings found in the lyrics.

Styling: Costume

• Costume and styling is the most common form used to represent genre. For example, in a country song you expect to find cowboy boots and fringed vests.
• Which is why in a pop rock video you expect to see a lot of black and leather. Leather is a must-have in rock n roll it instantly represents the genre because the audience is used to associating with rockers. 
• However, Leather is no longer for rockstars. Artists from all different wear leather. From the likes of pop to hip hop to country leather is a fashion essential in all music. 
• E.g Birtney Spears' "I Love Rock & Roll" video we saw her dressed in head to toe black leather. Also in "Since U Been Gone" Kelly Clarkson is dressed in all leather ensemble for the band performance. 
• The song is about heartbreak therefore, i want the look of the shoot to be dark and moody. Having looked at fashion trends, the Rock N Roll look has been very trendy in last few years. 
• However, on the other hand i also want to include lighter looks such as all white ensembles.

Styling: Hair & Makeup

• I want to carry on with the 'Rock N Roll' look and have hair & makeup which is conventionally found in pop rock videos. 
• The makeup along with the outfit will be dark for example, smokey eyes and dark lips.  A pale complexion will make the dark makeup stand out more. This can be created by using a light foundation. 
• Hair will be big and messy!
• Disheveled hair is a very common style in Rock N Roll. Think Kate Moss who has taken 'bed hair' and turned into an iconic hair style. 
• Top knots and high buns are also trendy only if they are messy. 
• The concept of Rock N Roll Chic is that it must be effortless. It should look like the person does not care and has just threw on the outfit together in the matter of seconds. 
• In terms of manicures, nails will be black. However, i could also have metallic nails such as gold or silver as it is also goes with the Rock N Roll look.

Styling: Accessories

• Studs, Studs, Studs!!!
• Studs are everywhere! From shoes to clothing to jewelry and you can even wear them on your face. 
• The artist will be wearing as it is conventional for the female artist to wear heels. Heels are lady like, feminine and quite formal. 
• In my opinion, boots make any outfit look edgier
• Layering is also popular in the Rock N Roll look. Lots of jewelry could look tacky however, only if it is not done properly. Layered necklaces and stacked rings add glamour to the hard outfit.
• And finally shades! Sunglasses are a celebrity must! Whether you are an actress or singer, sunglasses will be found in any star's wardrobe. They give the celebrity a 'cool' look but also hide them from pesky paparazzi.