Audience Research

Focus Group

• As part of my audience research I have filmed a focus group discussing and answering questions I have about my target audience. The group consists of two females aged 16-18 whom both fall under my target audience.

The questions I asked are as followed:

1. What do you think about mainstream music today? Comment on the quality.

2. Do you prefer artists that are a good role models e.g Taylor Swift/Selena Gomez or do you prefer rebels such as Miley Cyrus?

3. Does a music video by a certain artist make or break your opinion about that artist e.g Miley Cyrus ‘Wrecking Ball’?

4. Do you think music videos with lots of effects take away from the song itself?

5. Do you prefer straight-to-the- point music videos, or short films such as Lady Gaga’s ‘Telephone’?

6. Do you like music videos filmed in a studio or do you prefer a range of different locations?


Questionnaire

This is the questionnaire I produced. The results from this questionnaire will help me determine which demographic I will be targeting my video at.