As part of my audience research I have looked some audience theories. These theories explain how audiences consume and interpret media texts. It looks at passive (Hypodermic Needle) and active (Reception Theory). It also looks at factors in which why they consume and what they consume (Uses &Gratifications).
Hypodermic Needle Theory
- Passive audience
The Hypodermic Needle Theory suggests that the audience is passive and that they are being injected with beliefs and ideas the producer of the text wants them to believe. The theory suggests that the media is a device used to brainwash the public.
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