Tuesday, 11 February 2014
Album Cover Drafts
Ancillary Text Drafts
The image below shows one of my drafts for the album cover. The cover itself is fairly simple however the aesthetic is more complex. I have used an image I found on the internet and merged it with original image. I particularly like this image and the effects used because I believe it represents the pop-rock genre fairly well. For example, the use of the muted tones such as mauve, purple and dusky pinks connote the softness of the pop genre yet infused together with the edgy-ness of the rock genre.
The guitar plays a significant role in the cover as it alludes Amelia playing to a live audience. The live audience connotes Amelia's realness and authenticity- she is signing "live" which most pop artists are not capable of. She is looking down while she strums the guitar which represents her devotion and passion towards her music. For example, she is focusing on the guitar and concentrating on what song she is playing rather than looking directly at the audience and embracing their attention.
I chose to simply go with "Amelia" at the bottom left as i felt the image itself was very busy and complex. I found the font on "Dafont.com" and I particularly liked because it was something I've never came across. The style of the font is quite alternative and quirky, something which I want Amelia's image to be. Although Amelia is another pop star, I want her to stand out from the rest and I think the font represents her uniqueness.
The album is self-titled, a convention which most artists tend to follow. As Amelia is a new artist, I decided upon the self-titled album as it offers the opportunity for Amelia to gain popularity. A lot of promotion goes into an album release, and the name "Amelia" will gain a lot of exposure especially if the artist and the album are the same.
Itunes
The second image shows how the cover would appear on Itunes. Since web 2.0 everything has become digital, even the consumption of music. Online music stores such as Itunes are the dominating retailers in the music idustry. And since Itunes happens to be one of the more popular stores, I've chosen to show distribute the album through Itunes.
Monday, 10 February 2014
Filming Day 2- 10th Feb '14
Filming in the... Theatre!
Amelia and I filmed in the theatre, this evening. The concept of this scene/shoot was to film the "live performance" for example, the illusion that Amelia is in concert.
Mise- En- Scene
Amelia and I filmed in the theatre, this evening. The concept of this scene/shoot was to film the "live performance" for example, the illusion that Amelia is in concert.
Mise- En- Scene
- Location- Theatre,
- Lighting- dark, red spotlights
- Costume- all black, cropped bustier, leather mini skirt, sheer kimono, strapped heels
- Hair & Makeup- big curly hair, heavy eye make up, red lipstick
Cinematograpgy
- Long shots, close ups, mid shots
- Pans, zooms, tilts
Outcome
Overall this shoot was very successful. The mise en scene was excellent! Costume,hair &make up looked great and worked really well with the location.
I was more confident in using the camera and improved the cinematography compared to the first shoot. There was a lot of space which made movements like the pan more easier.
Amelia's performance also improved from the first shot. She was confident and brought real emotion into her performance. Amelia was also moving more and really let the music consume her.
The red spotlight reflected on Amelia's hair which brings a great aesthetic to the video. The overall performance looked very and professional "real".
Feedback from this shoot was positive too. For my first shoot, my teacher pointed out that there was no movement, not from Amelia and not from the camera. However, for this shoot my teacher insisted I shoot more in the theatre.
Ancillary Text Research- Adverts
Album Release Ads
The following images show existing pop album release posters/ads.
Sunday, 5 January 2014
Experimenting with Costumes
During the Christmas break I decided to do some further experimenting with potential costume ideas for my music video. This extra research proved very convenient for myself as I used my younger sister as my model and her own clothes. No money was spent and I shot all of the images on my phone which has a HD camera. My house (upstairs hallway) served as the location for my shoot.
I put together three looks which I thought were suitable for my video, the artist and also the audience. With each look I have thought of a concept which best explains the styling of the outfit. Each outfit comes with two images: one with accessories and one without.
The first look was inspired by my favourite designer, Balmain. The outfit consists of a full length, long sleeved, black dress with a slit at the knee. For added sex appeal the dress has mesh inserts along the waist. The sleeves are also mesh, as is the bottom half of the dress. I think this outfit would be most suitable for the performance scene against the white background.
In the performance, Amelia will be in full hair & makeup and her look/image during this scene will be 'Rock Glam'. Balmain's collections show a very prominent and heavy influence of Rock N Roll. In relation to the genre of my music video which is pop-rock, it is essential that the Mise-en-scene and costume represent the genre.
The second image shows the full outfit after I styled the outfit. I added a hounds-tooth print, grey, biker-style jacket. Accessories include a silver watch and ankle-strap pointed heels. There are two different shoes in the images; either shoe will match the outfit. Pointy heels were very popular in the 80's seen on legendary pop-rock artists like Madonna.
In Balmain's SS'13 collection, bold prints and patterns were showcased on the catwalk. I chose this outfit because I wanted to recreate an ensemble which could be found in one of Balmain's collection. A black dress is the easiest way to look glamorous and also black is stereo-typically associated with rock n roll therefore, reinforcing the pop rock genre.
The second outfit has more of a 'Punk'. Red tartan is an essential must have when wanting to dress 'Punk'. Tartan also happens to be one of the biggest trends this Autumn/Winter season. This outfit is suitable for the 'recording studio' scene of the video. The concept of that scene is to show the making of the song but also to capture the "real" Amelia. In magazines celebrities are usually pictured dressed in casual attire when they are not working and an outfit like this can be seen on artists like Miley Cyrus.
The first picture shows the outfit without the accessories. The outfit consists of red tart leggings teamed with a crisp white "Celine" printed, baggy t-shirt.
In the second image, I added accessories such as blue pointy heels, a grey tote bag, a watch and a gold Cuban links chain. I also tucked the t-shirt into the leggings to make the outfit look more put together.
Although by adding accessories it could contradict the 'casualness' of the outfit, Amelia is pop star which means that they are made up at all times wherever they are. The accessories add a touch of glamour and femininity to the outfit.
This outfit is the most formal of all three looks. Black is a very classy colour and often connotes "business". It is also the most simple of outfits and I chose this look for the beginning of the video which shows Amelia arriving on location for filming.
The first image shows a black silk shirt worn with simple black leggings. The second images shows the outfit accessorised with strappy metallic pointy heels with a matching grey bag and a silver watch.
I put together three looks which I thought were suitable for my video, the artist and also the audience. With each look I have thought of a concept which best explains the styling of the outfit. Each outfit comes with two images: one with accessories and one without.
The first look was inspired by my favourite designer, Balmain. The outfit consists of a full length, long sleeved, black dress with a slit at the knee. For added sex appeal the dress has mesh inserts along the waist. The sleeves are also mesh, as is the bottom half of the dress. I think this outfit would be most suitable for the performance scene against the white background.
In the performance, Amelia will be in full hair & makeup and her look/image during this scene will be 'Rock Glam'. Balmain's collections show a very prominent and heavy influence of Rock N Roll. In relation to the genre of my music video which is pop-rock, it is essential that the Mise-en-scene and costume represent the genre.
In Balmain's SS'13 collection, bold prints and patterns were showcased on the catwalk. I chose this outfit because I wanted to recreate an ensemble which could be found in one of Balmain's collection. A black dress is the easiest way to look glamorous and also black is stereo-typically associated with rock n roll therefore, reinforcing the pop rock genre.
The second outfit has more of a 'Punk'. Red tartan is an essential must have when wanting to dress 'Punk'. Tartan also happens to be one of the biggest trends this Autumn/Winter season. This outfit is suitable for the 'recording studio' scene of the video. The concept of that scene is to show the making of the song but also to capture the "real" Amelia. In magazines celebrities are usually pictured dressed in casual attire when they are not working and an outfit like this can be seen on artists like Miley Cyrus.
In the second image, I added accessories such as blue pointy heels, a grey tote bag, a watch and a gold Cuban links chain. I also tucked the t-shirt into the leggings to make the outfit look more put together.
Although by adding accessories it could contradict the 'casualness' of the outfit, Amelia is pop star which means that they are made up at all times wherever they are. The accessories add a touch of glamour and femininity to the outfit.
The first image shows a black silk shirt worn with simple black leggings. The second images shows the outfit accessorised with strappy metallic pointy heels with a matching grey bag and a silver watch.
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